The main element that goes into measuring marketing effectiveness within individual marketing campaigns is driving maximum traffic through organic and paid search. However unfortunately, only a small number of brands realize that driving the wrong traffic to their landing page that is not optimized is a recipe for disaster, which will ultimately result to a complete waste of marketing capital. Therefore, keeping the continual nature of a marketing campaign in mind, it is important to understand some critical components that must go into each marketing campaign: 1. Market ResearchThe online market research should be well supplemented with field research. Face-to-face interactions with customers, conference calls, and visits provide invaluable deep insights into customers’ different needs and preferences. Also, by talking directly to the customers, it becomes easier to obtain information about your competitor’s strengths and weaknesses. This data from the field, can then be clarified, segmented and cleaned so as to make it actionable. Knowing about recent news and trends is also an important aspect of your research. Understanding the impact of emerging technologies or competing solutions clarifies whether you are pursuing the right opportunities. Most of the advertising agencies in Delhi NCR already do a lot of well-planned up-to-date research before starting any campaign to attain market knowledge and come out with the best idea to work in favour of the brand. 2. Knowing your buyer personasMarketing effectiveness comes from a clear understanding of your target audience. Having clear answers about who are you targeting and their subsequent personas, along with the definition of why your product/service is an ideal fit for their needs, helps in taking smart decisions. For this reason, it becomes essential for companies to think beyond just identifying target accounts and launching pay-per-click (PPC) campaign to increase paid traffic. They should rather direct their attention in focusing their audience at a micro level which accounts for the most pressing concerns while making any purchase decisions. 3. Search Engine Optimization (SEO)SEO does not only primarily include optimization of the website. It is also not just about making the website mobile-friendly or revamping a webpage with the company’s name. The concept of SEO is much wider. It comprises an alignment of the keywords, colloquial sentences, and keyword phrases used by your target audience during online search with the entire marketing campaign. SEO is about making sure that your website is well optimized for all searches and most importantly, that all campaigns have SEO as part of their design. 4. Enthralling ContentsYour content has to be aligned with your buyer personas. It should speak directly with your audience in the form of veritable facts that supports your arguments and substantiate your claims, while addressing their concerns. The inclusion of new forms in content like infographics, vivid images, product breakdowns, business whitepapers, customer case studies, and content geared toward market projections and feasibility studies makes it much more attention grabbing. The content, when optimized for your business audience, improves the scope of business and thereby drives profitable customer action. 5. Optimized Landing PagesAn optimized landing page is considered as the only way to convert incoming traffic. This can only be created if you have an understanding of how your users interact with your page. Regular tracking of the data like defining the click-through-rates (CTR) on organic and paid traffic sources, time that users spend on your landing page, what the users clicked the most, and how they moved about your content can considerably improve your conversion rates. The combination of the analytics with your ability to leverage the data determines how quickly you can convert visitors into leads. 6. Data Enrichment & AnalyticsConclusionAn effective marketing campaign begins and ends with research. How well you research your target audience and how you research results during a campaign ultimately determines marketing effectiveness. Continuously enriching your data makes it easier to make educated decisions to improve a campaign's effectiveness. A reputed digital marketing agency in Delhi NCR can possibly guide you in monitoring your campaign’s progress and thus set out parameters for you to keep in mind for next-level growth in your upcoming marketing campaign.
Creativity is what makes us human; to say some are not creative is wrong. Every day requires us to use our brains creatively, to come up with new ideas and overcome challenges. However, one can debate the requirement of creativity in different fields; one such demanding field is advertising.
An advertising agency depend on their bread and butter on creativity, after all the idea is to market and promote brands with a unique tone that allures the target audiences to convert into consumers. A creative advertising agency is one, that not only devices strategies and techniques to lure consumers to the brand but one that also leaves a mark in the consumer’s mind, with its advertisement. Creativity is a relative term in advertising agencies; it may also apply to allocating money to different media and also creating effective advertisement even in limited resources. The idea is to create impactful ads that are visually as effective as the message it attempts to convey. With the changing times and technology, the forms and need of creativity has also evolved. With digital marketing catching pace and looming large over the now cowering traditional methods of advertising, the Advertising agencies have now incorporated professional digital marketing services too. It involves every form of advertising online. Social media marketing has now become an integral part of urban human, hence, advertising agencies have devised campaigns and promotional strategies to best utilize these platforms. Creative advertising comes into play here as well. It requires the advertiser to impart knowledge about the brand as effectively as possible within limited word counts and image specifications. Each day a new technological advancement is made, each of these advancements is an opportunity for the advertising agency, to exploit the medium to its best for promotions. Creativity is and will continue to remain the backbone of all professional advertising agencies. |